Carbon Point
Launch date
July 2021
Deliverables
Strategic thinking
Logo design & development
Branding elements
Internal communications
Video & website design
Our most significant campaign to date celebrates Carbon Point's innovative technology platform, driving its mission for a sustainable future. We were tasked to create a comprehensive digital presence, showcasing their commitment and engaging visitors with informative, inspiring content.
The idea
We conceptualised an illustrative approach to convey complex ideas simply and engagingly. By leveraging illustrations, we broke down technical concepts into digestible visual elements, making it easy for users to understand and engage with the content.
Brand Identity
To help Carbon Point stand out in a competitive market, we developed a unique and innovative brand identity. This included a carefully curated colour palette and visual elements that reflected their values and differentiated them from their competitors.
Website design
We crafted a visually appealing and user-friendly website that showcased Carbon Point's mission and services. The design focused on providing an intuitive browsing experience while effectively conveying complex information about sustainable practices.
Social media
Recognising the significance of reaching Carbon Point's target audience, we expertly crafted visually stunning social media content, including captivating video creation. Through various digital channels, our goal was to effectively communicate Carbon Point's expertise and values, inspiring a greener future together.
Copywriting
We crafted engaging and informative content optimised for online platforms. By utilising a web-friendly approach, we ensured that Carbon Point's online presence conveyed its message clearly and effectively to its audience.
Stationery
We designed stationery and brochures that not only showcased Carbon Point's expertise but also provided valuable information to potential clients. Our goal was to create marketing collateral that accurately reflected Carbon Point's values while being memorable and engaging.
